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# Press Release - Circular Orbit English - July 2023

Agent file for Press Release - Circular Orbit English - July 2023.pdf. Text taken from the PDF as it is, page breaks as empty lines.

Press Release

Munich – 11. of July 2023

HACOY introduces its sustainable model solutions with the Circular
Orbit system

  HACOY, pioneer of sustainable fashion solutions, launches its "Circular Orbit Program"
  shortly after opening its flagship store in downtown Munich.
  The young label's innovative initiative aims to redefine the lifecycle of fashion products
  and offer customers eco-friendly alternatives that reduce environmental impact.

  By implementing a series of sustainable strategies, HACOY proves that high-quality
  exclusive fashion and a greener world do not have to be mutually exclusive. The program
  comprises four pillars, each addressing an important aspect of sustainability.

Four central pillars for more sustainability

RENT: Sustainable fashion should be accessible to everyone. With the HACOY rental service
for special occasions, the pieces can be returned to HACOY and save the wallet and the
environment.

REPAIR: HACOY values traditional craftsmanship and the quality of its creations, which is why
it has set up a repair service for its HACOY collection. Experienced master tailors give a new
shine to HACOY favorites, extending their life and ensuring that the garments remain wearable
for years to come.

RE-SALE: HACOY follows the concept of circular economy and encourages its customers* to
resell their second hand HACOY Pieces through the brand's platform. In this way, HACOY
products find a new home, reducing their ecological footprint and promoting a culture of
conscious consumption.

UPCYCLING: As part of HACOY's upcycling program, materials from worn-out HACOY models
are reused and designs are reinterpreted. This results in unique fashion pieces that reflect
HACOY innovation and creativity in a new way.

  This concept gives customers the secure feeling that they are making a valuable
  contribution to a better environment with HACOY fashion and are actively involved in
  shaping a better fashion world. https://www.hacoy.com/pages/circular-orbit
  "We are incredibly grateful for the support and enthusiasm that our clientele, partners and
  friends have shown us on our journey so far" , says Maximilian Rupp, founder of HACOY
  who launched his first sustainable home office collection in 2021 Corona times. "But since
  we opened our first flagship store in Munich, we can advise our clientele even better and
  customers can personally convince themselves of the quality of our now four collections
  by feeling, touching, informing and trying on." We envision a future in the fashion industry

in which sustainability in the product range and responsible consumer action are more
and more enjoyable and fashion can coexist harmoniously with the environment."

About HACOY
HACOY is a Munich-based ethical fashion brand known for its commitment to
sustainability and craftsmanship. With a focus on timeless designs and quality materials,
HACOY offers stylish and environmentally conscious fashion for individuals. By promoting
ethical practices, HACOY aims to make a positive impact on the fashion industry and
inspire consumers to make conscious fashion choices.
Discover the brand at www.hacoy.com.

Press Contact
Maximilian Rupp
Managing Director, HACOY
Munich, Germany
E: maximilianrupp@hacoy.com
T: +49 177 8342792
More press material of our collections and brand gladly on request.