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# 01_HACOY Brand MAGAZINE 2024

Agent file for 01_HACOY Brand MAGAZINE 2024.pdf. Text taken from the PDF as it is, page breaks as empty lines.

Est.2021

E T H I C A L   F A S H I O N   B R A N D

"With smart decisions, innovation, and
morals we are making fashion that people
will enjoy, keeping a low impact on the
environment. Sustainability does not only
mean caring about the environment. At
HACOY, we put people and their working
conditions first. This is also why we call
ourselves the Ethical Fashion Brand."

- Maximilian Rupp

   CONTENT

   HACOY MEANS
    MANIFESTO
     CONCEPT
     FOUNDER
     DESIGNER
   PRODUCTION
   COLLECTIONS
PRESENT AND FUTURE
     CREDITS
     CONTACT

   HACOY
   MEANS

HAPPINESS
Stronger than a feeling, happiness
is a state of well-being that most
individuals strive for. It is about not
letting the small irritations of the
world distract you from the beauty
of life. Embracing the moment and
the simplicity of it.

COMFORT
Comfort is the safest place we know
and it comes in many forms. Best
friends whom we can share our secrets
with, or a freshly made bed we can
sleep in after a rough day.

JOY
An estatic feeling that passes quickly.
Due to its nature of shortness, this
emotion can be felt often. Hearing
good news from a loved one is a great
example.

MANI
FESTO

        Responsibility is shared between the brand and it's
        clients.
        We believe in ethical shopping.
        Luxury is an entire process, a whole, not just a piece
        of clothing.
        We think before our purchase: Do we really need
        this piece of clothing now?
        Quality over quantity.
        Clothes should not follow seasons.
        Slow fashion is a state of mind.

CON
CEPT

       The concept is based upon seasonless designer
       clothing, that help clients look, feel and do good in
       their way of living.
       Natural fabrics, regional sourcing, timeless design. Our
       aim is to create our products as sustainable as
       possible, without compromising on design or function.

       MADE WITH
       CONSCIOUSNESS
       We aim to
       revolutionize
       luxury design by
       creating fashion in
       the most
       environmentally-
       friendly manner.
       We believe in
       SLOw FASHION,
       not following any
       trends and giving
       our clients time to
       think about their
       purchase.

PRO
DUC
TION

       REGIONAL FABRICS

       Fabrics are carefully sourced within Lithuania and Italy. This
       does not only secure the best quality for our clients but also
       helps to reduce our environmental impact.

       MADE IN LITHUANIA & ITALY
       The productions are family-owned businesses in
       Vilnius and Ferrara, with more than 30 years of
       experience.

                                 FOUNDER

                                 Maximilian was born in Zurich,
                                 Switzerland and has always
                                 been turning his dreams into
                                 reality.

                                 The idea for comfortable home
                                 office wear came to Maximilian,
                                 while he was participating in
                                 online classes for his studies.

                                 Combining the convenience of
                                 working from home with the
                                 need to dress appropriately for
                                 work.

DESIGNER

Born in Rome, Italy, the
Italian designer graduated
in Fashion Design at
Instituto Marangoni Milano.

Inspired by the Italian
lifestyle and art exhibitions,
Romana became passionate
about draping and
sketching.

WORKWEAR

SPORTSWEAR

SWIMWEAR

UNDERWEAR

PRESENT AND FUTURE

USING COMFORTABLE FABRICS AND
STYLISH DESIGNS TO CREATE
CLOTHES THAT ENABLE OUR CLIENTS
TO FEEL THEIR BEST SELVES.
EXTENDING THE RESEARCH INTO
ALTERNATIVE AND MORE
SUSTAINABLE RESOURCES AND
MANUFACTURING PROCESSES.

CONSIDERING THE NEEDS OF OUR
CLIENTS AND CONSTANTLY
IMPROVING THE CUSTOMER
EXPERIENCE. GIVING INDIVIDUALS
THE ATTENTION THEY DESERVE.

CONTACT US
 hello@hacoy.com

 WWW.HACOY.COM

  +49 1778342792